JUST THAT
A MOCK CONFERENCE PROJECT THAT HIGHLIGHTS MINIMALISM AS A TREND, AS AN ART, AND AS A WAY OF LIVING. OF AND FOR THE MINIMALISTS, THE NAME JUST THAT SOUNDS MINIMAL CONCEPTUALLY AND VISUALLY.
Logo + Conference Name
When you look at the logo, it could be read literally as 'just that' because of the shapes used—the upper-left corner of the frame is shaped 'J', and on the bottom-right is a single element signifying 'that'. To my minimalist friends, I hope I am making you proud!
Tagline
The tagline should be super simple. During ideation, this phrase is what I used as a guide to my ideas for the tagline. After a little while, it just made sense for it to be the tagline. Right?
It’s super simple is super simple.
Logo Applications
POSTER MOCKUP (front and back)
CONFERENCE BOOKLET SPREADS